Business
Faktor 3 Takes Over Press Relations for Activision Blizzard in GSA
The Hamburg-based agency Faktor 3 is taking over communications for the entire Activision Blizzard portfolio in Germany, Switzerland, and Austria (GSA) with immediate effect. The move was not entirely unexpected, as Faktor 3 also manages PR for Microsoft Xbox in the region. With the new mandate, Faktor 3 will handle